Executive Team

David Schofman • Co-Founder, Chief Executive Officer


David has had an extensive and successful career in building businesses and platforms that change consumer behavior. The inspiration for Coro Health was largely driven by his daughter with special needs, with whom music therapy has had a strong impact. The work she has undergone and progress she has made with the help of the Austin Center for Music Therapy, proves inspirational for his mission.

Furthermore, David’s mom has been a hospice nurse for nearly 25 years and has devoted her life to improving the lives of the elders. It is no surprise that this combination has lead to his passion and leadership in co-founding Coro Health. David is a graduate of The University of Texas at Austin.


Brian Anderson • Co-Founder, President and Chief Operating Officer


From 1997-2000, Brian worked as an investment banker for Deutsche Bank. In 2000, Brian co-founded Trade Up Commerce, an ecommerce company designed to help brands manage idle inventory. In the first few years, Trade Up Commerce developed a strong relationship with Callaway Golf, resulting in a sale to Callaway Golf in 2004. The name was changed to Callaway Golf Interactive, and the responsibilities expanded to cover all direct to consumer activities, direct marketing, consumer database management, website management for domestic and international sites, loyalty programs and seeding programs.

Like all of the principals, Brian has a very personal connection to music that drives his passion to create better lives for those in need. Brian has an undergraduate degree in Business from the University of Texas and Masters from Rice University.


Stephen Balkum • VP of Technology


Stephen Balkum has been leading best-of-breed teams for over a decade. He knows the difference between a technology company and a business that needs enabling technology. By using modern software development methodologies in cooperation with the business, Stephen leads teams that stay in constant communication with the business, and thus, repeatedly deliver to the needs of the business.

Most recently, Stephen was Vice President of Technology with Callaway Golf Interactive, formerly FrogTrader, Inc. Stephen joined FrogTrader while it was in startup mode and grew its technology department from the launch of Callaway Golf Pre-Owned, through the company’s purchase by Callaway Golf, and then the launch of Shop.CallawayGolf.com.

Prior to Callaway Golf Interactive, as 212 Studios’ Director of Engineering, Stephen Balkum led the development of 212′s patent-pending Storekeeper System. Storekeeper’s use of Balkum algorithms employing AI technology constituted a revolution in DB Management and Reporting Systems. Previously, Stephen led the development of the award-winning Jack Nicklaus 5 containing the most realistic 3-dimensional characters and scenery ever developed for a golf simulator.

Stephen was a member of the Department of Astronomy at the University of Texas focusing on infrared spectroscopy research. With data from McDonald Observatory and the Kuiper Airborne Observatory, he developed algorithms to reduce 10′s of thousands of images of the same stellar object to a single, super-high resolution image.


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